6-Week Global Rollout Strategy
28
3
5
20
18
Speed to Market
Deploy 5 markets every 2 weeks using Innova Play capacity
Localization Strategy
Custom lotto-[country] products for Tier 2 markets without strong national lotteries
Payment Resilience
8 payment-ready markets covering LATAM, North America, and Asia via BP/USD
✅ Quick Wins (Weeks 1-6)
Mexico, Brazil, Indonesia, Vietnam, Canada, Thailand, Chile, Malaysia — Immediate revenue generation
Showing 28 of 28 markets
| Country | Tier | Mika Deal | Ltech | Payment | Lottery Status | Market Size | Popularity | Competition | Tech Ready | Market Value | Launch Week | Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
🇲🇽 Mexico Latin America | Tier 1: Immediate | Yes | Available | 7/10 | 9/10 | Medium | 100 | 74 | 1-2 | |||
🇧🇷 Brasil Latin America | Tier 1: Immediate | Yes | Available | 9/10 | 8/10 | High | 100 | 74 | 1-2 | |||
🇨🇦 Canada North America | Tier 1: Immediate | Yes | Available | 7/10 | 7/10 | High | 100 | 63 | 1-2 | |||
🇮🇩 Indonesia Asia | Tier 2: Quick Deploy | No | Custom | 9/10 | 7/10 | Low | 90 | 84 | 3-4 | |||
🇲🇾 Malaysia Asia | Tier 2: Quick Deploy | Yes | Custom | 5/10 | 7/10 | Medium | 90 | 60 | 5-6 | |||
🇨🇱 Chile Latin America | Tier 2: Quick Deploy | No | Development | 4/10 | 7/10 | Low | 75 | 61 | 5-6 | |||
🇻🇳 Vietnam Asia | Tier 2: Quick Deploy | Yes | Development | 8/10 | 8/10 | Medium | 75 | 79 | 3-4 | |||
🇹🇭 Thailand Asia | Tier 2: Quick Deploy | No | Development | 7/10 | 8/10 | Low | 75 | 80 | 3-4 | |||
🇩🇪 Germany ✨Europe | Tier 3: Long-term | No | Available | 8/10 | 10/10 | High | 100 | 83 | 7+ | |||
🇫🇷 France ✨Europe | Tier 3: Long-term | No | Available | 8/10 | 9/10 | N/A | 100 | 75 | 7+ | |||
🇪🇸 Spain ✨Europe | Tier 3: Long-term | No | Available | 7/10 | 10/10 | N/A | 100 | 74 | 7+ | |||
🇿🇦 South Africa Africa | Tier 3: Long-term | Waiting | Available | 6/10 | 8/10 | N/A | 100 | 56 | 7+ | |||
🇸🇮 Slovenia Europe | Tier 3: Long-term | Yes | Development | 3/10 | 7/10 | Medium | 75 | 55 | 7+ | |||
🇧🇬 Bulgaria ✨Europe | Tier 3: Long-term | No | Development | 4/10 | 7/10 | Medium | 75 | 64 | 7+ | |||
🇬🇷 Greece Europe | Tier 3: Long-term | Yes | Development | 6/10 | 8/10 | High | 75 | 62 | 7+ | |||
🇲🇪 Montenegro Europe | Tier 3: Long-term | Yes | Development | 2/10 | 6/10 | Low | 75 | 54 | 7+ | |||
🇵🇹 Portugal ✨Europe | Tier 3: Long-term | No | Development | 6/10 | 8/10 | High | 75 | 68 | 7+ | |||
🇷🇴 Romania ✨Europe | Tier 3: Long-term | No | Development | 6/10 | 8/10 | Medium | 75 | 72 | 7+ | |||
🇰🇷 South Korea Asia | Tier 3: Long-term | Yes | Available | 8/10 | 10/10 | Very High | 55 | 71 | 7+ | |||
🇷🇸 Serbia Europe | Tier 3: Long-term | Yes | Development | 4/10 | 7/10 | Medium | 45 | 56 | 7+ | |||
🇵🇭 Philippines Asia | Tier 3: Long-term | Yes | Development | 8/10 | 9/10 | High | 45 | 73 | 7+ | |||
🇬🇭 Ghana Africa | Tier 3: Long-term | Yes | Development | 5/10 | 7/10 | Medium | 45 | 60 | 7+ | |||
🇧🇦 Bosnia Europe | Tier 3: Long-term | Yes | Development | 3/10 | 6/10 | Low | 45 | 52 | 7+ | |||
🇦🇱 Albania Europe | Tier 3: Long-term | Waiting | Custom | 3/10 | 5/10 | Low | 35 | 51 | 7+ | |||
🇦🇷 Argentina Latin America | Tier 3: Long-term | No | Custom | 7/10 | 8/10 | Medium | 35 | 76 | 7+ | |||
🇰🇪 Kenya Africa | Tier 3: Long-term | Yes | Custom | 6/10 | 6/10 | Medium | 35 | 62 | 7+ | |||
🇨🇴 Colombia Latin America | Tier 3: Long-term | Yes | Custom | 7/10 | 8/10 | Medium | 35 | 74 | 7+ | |||
🇳🇬 Nigeria Africa | Tier 3: Long-term | Yes | Custom | 8/10 | 8/10 | High | 35 | 73 | 7+ |